Do I Remember More When I Feel More Knowledgeable?
Subjective knowledge refers to perceptions of personal knowledge in a given domain. The present research investigates the effect of subjective knowledge change on information processing and retrieval strategies; it also seeks to uncover possible moderating and meditational mechanisms for the hypothesized effects. In a first experiment, we show that consumer self-esteem moderates the relationship between SK manipulations and different measures of memory for new information. Implications of these results are discussed and details on our further experiments are provided.
Charles Lebar and Sandor Czellar (2011) ,"Do I Remember More When I Feel More Knowledgeable? ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Charles Lebar, HEC Paris, France
Sandor Czellar, University of Lausanne, Switzerland
NA - Advances in Consumer Research Volume 38 | 2011
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