Do I Remember More When I Feel More Knowledgeable?

Subjective knowledge refers to perceptions of personal knowledge in a given domain. The present research investigates the effect of subjective knowledge change on information processing and retrieval strategies; it also seeks to uncover possible moderating and meditational mechanisms for the hypothesized effects. In a first experiment, we show that consumer self-esteem moderates the relationship between SK manipulations and different measures of memory for new information. Implications of these results are discussed and details on our further experiments are provided.



Citation:

Charles Lebar and Sandor Czellar (2011) ,"Do I Remember More When I Feel More Knowledgeable? ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Charles Lebar, HEC Paris, France
Sandor Czellar, University of Lausanne, Switzerland



Volume

NA - Advances in Consumer Research Volume 38 | 2011



Share Proceeding

Featured papers

See More

Featured

Why Do People Who Have More Enjoy Horror More?

Haiyang Yang, Johns Hopkins University
Kuangjie Zhang, Nanyang Technological University, Singapore

Read More

Featured

L7. The Joy of Shopping: Reconciling Mixed Effects of Positive Emotions on Shopping Behavior

Kelley Gullo, Duke University, USA
Duncan Simester, Massachusetts Institute of Technology, USA
Gavan Fitzsimons, Duke University, USA

Read More

Featured

Stigma at Every Turn: Exploring Bi+ Consumer Experiences

Abigail Jean Nappier Cherup, University of Nebraska-Lincoln
Andre F. Maciel, University of Nebraska-Lincoln

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.