True Lies in Online Research: How to Determine Accuracy in Web Surveys

We introduce effective mechanisms to identify inaccurate response behavior in web surveys. In contrast to present research, these mechanisms focus on respondents’ behavior and motivation and can be impelemented in future studies. Finally, we show that respondents from virtual communities give most accurate answers compared to panel and email acquisition.


Boris Toma, Daniel Heinrich, and Hans H. Bauer (2011) ,"True Lies in Online Research: How to Determine Accuracy in Web Surveys", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Boris Toma, University of Mannheim, Germany
Daniel Heinrich, University of Mannheim, Germany
Hans H. Bauer, University of Mannheim, Germany


NA - Advances in Consumer Research Volume 38 | 2011

Share Proceeding

Featured papers

See More


Robo-Advising: Algorithm Appreciation

Jennifer Logg, Harvard Business School, USA
Julia Minson, Harvard Business School, USA
Don Moore, University of California Berkeley, USA

Read More


Enhancing Perceptions toward In-Home Artificial Intelligence Devices through Trust: Anthropomorphism and Non-Branded Device Messages

Seth Ketron, East Carolina University
Brian Taillon, East Carolina University
Christine Kowalczyk, East Carolina University

Read More


On Politics, Morality, and Consumer Response to Negative Publicity

Chethana Achar, University of Washington, USA
Nidhi Agrawal, University of Washington, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.