Mortality Salience and Foreign Product Evaluation: an Important Moderator
This study considers the impact of Mortality Salience and foreign product evaluations. Results revealed an important moderator of Consumer Ethnocentrism. All participants (U.S. college students) preferred products made in the U.S. Importantly, this tendency was strongest among high CES participants in the MS condition.
Mark Mulder and Jeff Joireman (2011) ,"Mortality Salience and Foreign Product Evaluation: an Important Moderator", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Mark Mulder, Washington State University, USA
Jeff Joireman, Washington State University, USA
NA - Advances in Consumer Research Volume 38 | 2011
Consumers’ Implicit Mindsets and Responses to Cause-related Marketing Campaigns
Meng-Hua Hsieh, Kent State University, USA
Ozge Yucel-Aybat, Pennsylvania State University Harrisburg
When Too much “I” is Bad for “Us”: The Detrimental Effect of Selfie on Self -Brand Connection.
MEHAK BHARTI, Nanyang Technological University, Singapore
Sharon Ng, Nanyang Technological University, Singapore
Small but Sincere: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns
Eline L.E. De Vries, University Carlos III Madrid
Lola C. Duque, University Carlos III Madrid