Individual Susceptibility to Priming Effects

We suggest that individuals with high cognitive capacities in attention and associative thinking may be more strongly influenced by primes. We demonstrate the efficacy of our proposed 6-item Susceptibility-to-Priming index in explaining magnitude of priming effects, thus contributing theoretical insight into the priming mechanism, policy-relevant insight regarding the use of priming stimuli, and an important empirical tool.



Citation:

Stacy Wood, Cait Poynor, and Tanya Chartrand (2011) ,"Individual Susceptibility to Priming Effects", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Stacy Wood, University of South Carolina, USA
Cait Poynor, University of Pittsburgh, USA
Tanya Chartrand, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



Share Proceeding

Featured papers

See More

Featured

How the Past Shapes the Present: The Assimilation of Enjoyment to Similar Past Experiences

Anika Stuppy, Erasmus University Rotterdam, The Netherlands
Bram Van den Bergh, Erasmus University Rotterdam, The Netherlands

Read More

Featured

A Phenomenological Examination of Internet Addiction: Insights from Entanglement Theory

Mohammadali Zolfagharian, Bowling Green State University
Atefeh Yazdanparast, University of Evansville
Reto Felix, University of Texas Rio Grande Valley, USA

Read More

Featured

Born to Shop? A Genetic Component of Deal Proneness

Robert M Schindler, Rutgers University, USA
Vishal Lala, Pace University
Jeanette Taylor, Florida State University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.