The Role of the Self-Concept in Susceptibility to Priming Influences on Behavior

Several factors related to self are discussed that determine the susceptibility of the self-concept to priming influences. These factors include the accessibility of the chronic self-concept, private self-consciousness, and the extent to which primed content is confused with one’s actual self-views. This demonstrates the importance of the self-concept in driving behavior.



Citation:

Dirk Smeesters and S. Christian Wheeler (2011) ,"The Role of the Self-Concept in Susceptibility to Priming Influences on Behavior", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Dirk Smeesters, Erasmus University Rotterdam, The Netherlands
S. Christian Wheeler, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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