“One Vs. Many: the Effect of Efficacy and Entitativity on Charitable Giving”
“Those who can, do.” Four studies examine how perceived efficacy affects people’s willingness to donate to one vs. many beneficiaries. We replicate the finding that people generally prefer helping one vs. many, but reverse the effect by increasing perceptions of efficacy and beneficiary cohesiveness.
Eesha Sharma and Vicki Morwitz (2011) ,"“One Vs. Many: the Effect of Efficacy and Entitativity on Charitable Giving”", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Eesha Sharma, New York University, USA
Vicki Morwitz, New York University, USA
NA - Advances in Consumer Research Volume 38 | 2011
N5. Mixed Feelings, Mixed Baskets: How Emotions of Pride and Guilt Drive the Relative Healthiness of Sequential Food Choices
Julia Storch, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
Jing Wan, University of Groningen, The Netherlands
The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information
Lien-Ti Bei, National Chengchi Uniersity, Taiwan
Li Keng Cheng, National Chengchi Uniersity, Taiwan
Q4. The notion of self-optimization in context of self-tracking and beyond
Agnieszka Krzeminska, Leuphana University Lüneburg
Dorthe Brogård Kristensen, University of Southern Denmark, Denmark