“I Give Therefore I Have: Charitable Donations and Subjective Wealth”

Philanthropy implies wealth, and donations may thereby confer status – not just to others (“I am wealthy and therefore attractive!) but also, we suggest, to the self (“If I’m giving money away, I must be prosperous!”). We show that though donations decrease objective wealth, they ironically increase feelings of subjective wealth.



Citation:

Zoë Chance and Michael Norton (2011) ,"“I Give Therefore I Have: Charitable Donations and Subjective Wealth”", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Zoë Chance, Harvard Business School, USA
Michael Norton, Harvard Business School, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



Share Proceeding

Featured papers

See More

Featured

Consumers’ Trust in Algorithms

Noah Castelo, Columbia University, USA
Maarten Bos, Disney Research
Donald Lehmann, Columbia University, USA

Read More

Featured

The Subjective Value of Popularity: A Neural Account of Socially Informed Functional Value and Social Value

Robert Goedegebure, Wageningen University, The Netherlands
Irene Tijssen, Wageningen University, The Netherlands
Nynke van der Laan, University of Amsterdam
Hans van Trijp, Wageningen University, The Netherlands

Read More

Featured

Can’t Take the Heat? Randomized Field Experiments in Household Electricity Consumption

Praveen Kumar Kopalle, Dartmouth College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.