Dissociating Positive Emotions of Hope and Hopefulness and Their Differential Impact on Consumer Financial Risk-Taking: a Functional Magnetic Resonance Imaging Study

In the present research, the authors differentiate two positive emotions—hope and hopefulness—that have been used interchangeably in past research and demonstrate in a functional magnetic resonance imaging (fMRI) experiment that they have different neural, psychological, and behavioral effects on consumer financial decision making.



Citation:

Martin Reimann, Gergana Y. Nenkov, and Deborah MacInnis (2011) ,"Dissociating Positive Emotions of Hope and Hopefulness and Their Differential Impact on Consumer Financial Risk-Taking: a Functional Magnetic Resonance Imaging Study", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Martin Reimann, University of Southern California, USA
Gergana Y. Nenkov, Boston College, USA
Deborah MacInnis , University of Southern California, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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