Sadness, Apathy, and the Tendency to Shun Mood Repair

Some mood findings suggest people in negative moods want to repair their negative moods, while others suggest negative moods lead people to avoid pleasing activities. We find that only sad (vs. angry or anxious) individuals shun mood-repair. This tendency to shun mood-repair is mediated by pessimism about the efficacy of hedonic activities.


Dorothea Schaffner and Rajagopal Raghunathan (2011) ,"Sadness, Apathy, and the Tendency to Shun Mood Repair", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Dorothea Schaffner, Lucerne School of Business, Switzerland
Rajagopal Raghunathan, University of Texas at Austin, USA


NA - Advances in Consumer Research Volume 38 | 2011

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