Does Calorie Labeling At Restaurants Affect Consumers’ Decisions of Where to Dine?

Large telephone surveys will be conducted before and after labeling became mandatory in Philadelphia in January 2010. Data is drawn from Philadelphia and Baltimore (a non-labeling city) regarding whether consumers stopped or limited trips to fast food restaurants, and if so, why.



Citation:

Brian Elbel and Courtney Abrams (2011) ,"Does Calorie Labeling At Restaurants Affect Consumers’ Decisions of Where to Dine? ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Brian Elbel, New York University, USA
Courtney Abrams, New York University, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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