Simple Strategies For Communicating Health Information
Passers-by in public locations were offered a free snack in exchange for completing a survey. Providing calorie information led participants to choose slightly lower-calorie snacks compared to providing no nutritional information, but providing heuristic cues about the healthfulness of snacks appeared to be more effective.
Julie Downs, Jessica Wisdom, and George Loewenstein (2011) ,"Simple Strategies For Communicating Health Information", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Julie Downs, Carnegie Mellon University, USA
Jessica Wisdom, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA
NA - Advances in Consumer Research Volume 38 | 2011
Decreasing Impatience with Bundled Donations
Sachin Banker, University of Utah, USA
H4. Anthropomorphism Moderates the Effect of Ownership on Self Perceptions
Qiang Zhou, University of Texas at San Antonio, USA
Dengfeng Yan, University of Texas at San Antonio, USA
J14. You Reflect Me: Narcissistic Consumers Prefer Anthropomorphized Arrogant Brands
Norah Awad, Hongik University
Nara Youn, Hongik University