Simple Strategies For Communicating Health Information

Passers-by in public locations were offered a free snack in exchange for completing a survey. Providing calorie information led participants to choose slightly lower-calorie snacks compared to providing no nutritional information, but providing heuristic cues about the healthfulness of snacks appeared to be more effective.



Citation:

Julie Downs, Jessica Wisdom, and George Loewenstein (2011) ,"Simple Strategies For Communicating Health Information", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Julie Downs, Carnegie Mellon University, USA
Jessica Wisdom, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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