Would You Like to Downsize That Meal? Prompting Self-Control Is More Effective Than Calorie Labeling in Reducing Calorie Consumption in Fast Food Meals

Two field experiments were conducted at a fast food restaurant. A downsizing portion control opportunity (to “cut over 200 calories from your meal” by taking a smaller portion) led to significant calorie savings. Adding calorie labels to the menu in Study 2 did not lead to a calorie reduction.



Citation:

Janet Schwartz, Jason Riis, Brian Elbel, and Dan Ariely (2011) ,"Would You Like to Downsize That Meal? Prompting Self-Control Is More Effective Than Calorie Labeling in Reducing Calorie Consumption in Fast Food Meals", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Janet Schwartz, Duke University, USA
Jason Riis, Harvard Business School, USA
Brian Elbel, New York University, USA
Dan Ariely, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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