Using Space As a Weapon: the Effects on Social Norm Violations on Consumer Territorial Defense

We examined individuals’ reactions toward another consumer who had violated a social norm in the consumer context. In two experiments, we found that consumers tended to punish norm violators through territorial defense, even when it was costly for them do so.



Citation:

Lily Lin, Darren W. Dahl, and Jennifer Argo (2011) ,"Using Space As a Weapon: the Effects on Social Norm Violations on Consumer Territorial Defense ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Lily Lin, University of British Columbia, Canada
Darren W. Dahl, University of British Columbia, Canada
Jennifer Argo, University of Alberta, Canada



Volume

NA - Advances in Consumer Research Volume 38 | 2011



Share Proceeding

Featured papers

See More

Featured

Cohesion or Coercion? Why Coordinated Behavior Backfires in Marketing Contexts

Noah VanBergen, University of Cincinnati, USA

Read More

Featured

Doing Worse by Doing Good: How Corporate Social Responsibility makes Products Less Dangerous

Linda Lemarié, University of Neuchâtel
Florent Girardin, University of Neuchâtel

Read More

Featured

Making the Wait Worthwhile: Mental Accounting and the Effect of Waiting in Line on Consumption

Chris Hydock, Georgetown University, USA
Sezer Ulku, Georgetown University, USA
Shiliang Cui, Georgetown University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.