Roundtable Session : Compliments, Critiques, and Consumption: the Effects of Word-Of-Mouth Valence and Social Ties on Peer Advice in Socially-Embedded Settings. (Open to All)

Participants:
Breagin Riley , Syracuse University, USA
Kent Grayson , Northwestern University, USA
Aronte Bennett , Villanova University, USA
Tiffany White , University of Illinois, USA
David Dubois , Northwestern University, USA
Jeff Lee , Harvard Business School, USA
Lora Harding , Northwestern University, USA
Omar Woodham , Syracuse University, USA

The importance of social networks has been underscored in the Marketing literature. Nevertheless, the impact of the feedback source (strength and nature of the relationship), and the content of the message (valence) are not yet fully understood. This roundtable will deepen our understanding of advice acceptance and sharing in socially-embedded consumer settings.



Citation:

Renee Gosline and Breagin Riley (2011) ,"Roundtable Session : Compliments, Critiques, and Consumption: the Effects of Word-Of-Mouth Valence and Social Ties on Peer Advice in Socially-Embedded Settings. (Open to All)", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Renee Gosline, MIT Sloan School of Management, USA
Breagin Riley, Syracuse University, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



Share Proceeding

Featured papers

See More

Featured

Uncertain Reward Campaigns Impact Product Size Choices

Nükhet Taylor, York University, Canada
Theodore J. Noseworthy, York University, Canada
Ethan Pancer, Saint Mary's University

Read More

Featured

Paper Box or Plastic bag? Structural Package Design Elements Affect Health Perception and Consumption.

Joyce De Temmerman, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium

Read More

Featured

Understanding the Role of Gifts in Managing Marriage and Family Relations: The Case of the Male Phoenix in China

Jia Cong, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Chihling Liu, Lancaster University, UK

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.