Fabricating “Green” Meaning: an Empirical Examination of the Role of Indexical and Iconic Cues to Authenticity

This research brings authenticity into the laboratory to assess it in a manner different from most extant approaches. Results suggest that effects of indexical and iconic indicators of authenticity can be induced in a controlled manner with a product meaning derived varying on the basis of particular cues.


Douglas Ewing, Chris Allen, and Randall Ewing (2011) ,"Fabricating “Green” Meaning: an Empirical Examination of the Role of Indexical and Iconic Cues to Authenticity", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Douglas Ewing, University of Cincinnati, USA
Chris Allen, University of Cincinnati, USA
Randall Ewing, Ohio Northern University, USA


NA - Advances in Consumer Research Volume 38 | 2011

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