Quality and Quantity of Food Consumption: Role of Emotion and Social Capital

This research links regulatory focus and temporal construal theory for a clearer understanding of the role of emotion and social capital in influencing the quantity and quality of food consumed. In a sample of 787 we show that emotion and social capital have a great effect on food consumption and on whether individuals decide to approach/avoid healthy/unhealthy behaviors.


Alice Labban, Spencer Moore, and Laurette Dubé (2011) ,"Quality and Quantity of Food Consumption: Role of Emotion and Social Capital", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Alice Labban, McGill University, Canada
Spencer Moore, Queen's University, Canada
Laurette Dubé, McGill University, Canada


NA - Advances in Consumer Research Volume 38 | 2011

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