He Or I Determines What Or How: Effects of Visual Perspective on Perceived Self Change and Choice

People are shown to use different types of information (metacognitions vs. retrieval content) when estimating self-change from the first- versus third-person perspective. This, in conjunction with comparison goals (for stability versus change) and the difficulty of the task determines both extent of perceived change as well as product preference.



Citation:

Camille S. Johnson, Dirk Smeesters, and S. Christian Wheeler (2011) ,"He Or I Determines What Or How: Effects of Visual Perspective on Perceived Self Change and Choice", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Camille S. Johnson, Stanford University, USA
Dirk Smeesters, Erasmus University Rotterdam, The Netherlands
S. Christian Wheeler, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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