Compulsive Buying - Also a Male Problem?

In two studies we used IAT and fMRI to investigate automatic processes and neural correlates of men with compulsive-buying-tendencies. Results show more positive brand-associations and activations in reward-related brain areas for consumers with higher compulsive-buying-tendencies. Thus, compulsive buying might not just be a problem for women, but also for men.


Mirja Hubert, Marco Hubert, and Oliver B. Büttner (2011) ,"Compulsive Buying - Also a Male Problem?", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Mirja Hubert, Zeppelin University, Germany
Marco Hubert, Zeppelin University, Germany
Oliver B. Büttner, Zeppelin University, Germany


NA - Advances in Consumer Research Volume 38 | 2011

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