Understanding Why People Sometimes Form Judgments and Decisions Too Hastily (Or How to Market a Political Candidate)

We examine why people sometimes make judgments and decisions too hastily, before they have accumulated sufficient information to arrive at well-informed conclusions. We suggest that they overestimate their understanding of the target issue because they mistake their understanding of vaguer abstract information for an understanding of more specific concrete information.



Citation:

Adam Alter, Daniel M. Oppenheimer, and Jeffrey Zemla (2011) ,"Understanding Why People Sometimes Form Judgments and Decisions Too Hastily (Or How to Market a Political Candidate)", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Adam Alter, New York University, USA
Daniel M. Oppenheimer, Princeton University, USA
Jeffrey Zemla, Rice University, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



Share Proceeding

Featured papers

See More

Featured

In Pursuit of Imperfection: How Flawed Products Can Reveal Valuable Process Information

Erin P Carter, University of Maine
Peter McGraw, University of Colorado, USA

Read More

Featured

Attention to missing information: The effect of novel disclosure methods

Nikolos M Gurney, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA

Read More

Featured

A8. Do You Accept The Terms And Conditions? The Role Of Trust And Hedonic Content On Self-Disclosure To Apps

Carla Freitas Silveira Netto, UFRGS
Simoni F Rohden, UFRGS
Marina de Wallau Lugoch, Federal University of Rio Grande do Sul (UFRGS)
Natalia Englert, UFRGS
Valentina Ortiz Ubal, Universidade Federal do Rio Grande do Sul (UFRGS)

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.