Understanding Why People Sometimes Form Judgments and Decisions Too Hastily (Or How to Market a Political Candidate)

We examine why people sometimes make judgments and decisions too hastily, before they have accumulated sufficient information to arrive at well-informed conclusions. We suggest that they overestimate their understanding of the target issue because they mistake their understanding of vaguer abstract information for an understanding of more specific concrete information.


Adam Alter, Daniel M. Oppenheimer, and Jeffrey Zemla (2011) ,"Understanding Why People Sometimes Form Judgments and Decisions Too Hastily (Or How to Market a Political Candidate)", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Adam Alter, New York University, USA
Daniel M. Oppenheimer, Princeton University, USA
Jeffrey Zemla, Rice University, USA


NA - Advances in Consumer Research Volume 38 | 2011

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