Distance Makes the Will Grow Weaker: When Distance Hinders Self-Control

Psychological distance and abstract construal are closely linked, but do these concepts always produce the same effects? Whereas previous investigations have shown that abstract thinking facilitates self-control, we show that physical distance can hurt self-control by making temptations seem less dangerous and by attenuating anticipatory guilt during self-control dilemmas


Lawrence Williams, An Tran, and John Bargh (2011) ,"Distance Makes the Will Grow Weaker: When Distance Hinders Self-Control ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Lawrence Williams, University of Colorado, USA
An Tran, University of Colorado, USA
John Bargh, Yale University, USA


NA - Advances in Consumer Research Volume 38 | 2011

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