Information But At What Cost? - the Positive and Negative Impact of Informational Social Influence

Informational social influence has long been demonstrated to positively impact consumer judgment. However, informational social influence can create costly byproducts which are imposed on consumers. The present study explored the positive and negative impact of informational social influence on consumer judgment.


Kashef Majid, Vanessa Perry, and Johny K. Johansson (2011) ,"Information But At What Cost? - the Positive and Negative Impact of Informational Social Influence", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Kashef Majid, George Washington University, USA
Vanessa Perry, George Washington University, USA
Johny K. Johansson, Georgetown University, USA


NA - Advances in Consumer Research Volume 38 | 2011

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