Mobile Ethnicities in Global Cities

This multi-sited study seeks to examine how global cities become a “stage” on which mobilized ethnic consumers perform their created identities as well as an arena in which to circulate and regulate images and meanings generated by different market agents. Immigrants and expatriates, in the current context, view ethnicities as resources in their identity projects. At the same time, they are active players in contributing their cultural knowledge and experiences to the construction of ethnic representations in global cityscapes.


Eric P.H. Li and Bernardo Figueiredo (2011) ,"Mobile Ethnicities in Global Cities ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Eric P.H. Li, Qatar University, Qatar
Bernardo Figueiredo, University of New South Wales, Australia


NA - Advances in Consumer Research Volume 38 | 2011

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