Experiential Consumption: a Look At the Performing Arts
Today’s marketplace can be described as one which provides and sells experiences. This research attempts to unravel the underlying mechanisms that influence why individuals choose to consume performing arts experiences. A four stage conceptual framework is proposed to demonstrate the underlying mechanisms of what makes such experiences successful.
Gail Leizerovici (2011) ,"Experiential Consumption: a Look At the Performing Arts", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Gail Leizerovici, University of Western Ontario, Canada
NA - Advances in Consumer Research Volume 38 | 2011
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