Message Framing of Health Communications: Effects on Pap Exam Attitude and Intention
This research hypothesized that the fit between message framing and perceived behavior function would result in more favorable attitudes and stronger intentions to have a Pap exam. We predicted that under non-fit conditions, people experiencing greater perceived vulnerability would have more favorable attitudes and stronger intentions to follow the recommendation.
Laurie Balbo, Elizabeth Pomery, Marie-Laure Gavard-Perret, and Peter Salovey (2011) ,"Message Framing of Health Communications: Effects on Pap Exam Attitude and Intention", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Laurie Balbo, Grenoble University, France
Elizabeth Pomery, Yale University, USA
Marie-Laure Gavard-Perret, Université Pierre Mendes France, France
Peter Salovey, Yale University, USA
NA - Advances in Consumer Research Volume 38 | 2011
Paper Box or Plastic bag? Structural Package Design Elements Affect Health Perception and Consumption.
Joyce De Temmerman, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium
K13. When Does Humor Increase Sharing?
John Yi, University of Arizona, USA
Caleb Warren, University of Arizona, USA
Uncertain Reward Campaigns Impact Product Size Choices
Nükhet Taylor, York University, Canada
Theodore J. Noseworthy, York University, Canada
Ethan Pancer, Saint Mary's University