The Influence of Assortment Size on Preference-Consistent Choice.
Contrary to previously reported adverse effects of large assortments, we suggest that greater variety increases preference-consistent choice if the preferred alternative is accessible. Experimental data confirm that more respondents choose their most preferred alternative from stage one, in a choice task in stage 2, when the assortment was large versus small.
Maarten Elen, Ineke Uyttersprot, Maggie Geuens, and Iris Vermeir (2011) ,"The Influence of Assortment Size on Preference-Consistent Choice.", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Maarten Elen, Ghent University, Belgium
Ineke Uyttersprot, University College Ghent, Belgium
Maggie Geuens, Ghent University and Vlerick Leuven Gent Management School, Belgium
Iris Vermeir, Ghent University, Belgium
NA - Advances in Consumer Research Volume 38 | 2011
Growing Up Rich and Insecure Makes Objects Seem Human: Childhood Material and Social Environments Predict Anthropomorphism
Jodie Whelan, York University, Canada
Sean T. Hingston, York University, Canada
Matthew Thomson, Western University, Canada
Allison R. Johnson, Western University, Canada
Burnishing Prosocial Image to Self vs. Others
Minah Jung, New York University, USA
Silvia Saccardo, Carnegie Mellon University, USA
Ayelet Gneezy, University of California San Diego, USA
Leif D. Nelson, University of California Berkeley, USA
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YUAN ZHANG, Xiamen University
SHAOQING ZHANG, Quanzhou Normal University