Bandwagon, Snob and Veblen Effects in Luxury Consumption

This paper develops and tests on a probability sample of 431 consumers a model that explains three different forms of luxury buying behaviors: Bandwagon, Snob and Veblen effect(s). The findings support the postulated relationships and have both theoretical interest as well as practical implications for practitioners in various luxury sectors.


Minas Kastanakis and George Balabanis (2011) ,"Bandwagon, Snob and Veblen Effects in Luxury Consumption", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Minas Kastanakis, ESCP Europe, UK
George Balabanis, Cass Business School, UK


NA - Advances in Consumer Research Volume 38 | 2011

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