The Use of Rankings in Uncertainty Reduction Efforts: a Basis Paradigm

Rankings are widely used but little research has examined their influence on consumer decision making. Nevertheless, rankings may play an important role in an uncertain choice situation. Consistent with this speculation, this study shows that rankings inform consumer preferences. Still, their effect depends on several consumer characteristics.



Citation:

Simon Quaschning, Iris Vermeir, and Mario Pandelaere (2011) ,"The Use of Rankings in Uncertainty Reduction Efforts: a Basis Paradigm", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Simon Quaschning, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Mario Pandelaere, Ghent University, Belgium



Volume

NA - Advances in Consumer Research Volume 38 | 2011



Share Proceeding

Featured papers

See More

Featured

Social Class and Prosocial Behaviors

Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil

Read More

Featured

P2. The Upside of Myopic Loss Aversion

Daniel Wall, Carnegie Mellon University, USA
Gretchen Chapman, Carnegie Mellon University, USA

Read More

Featured

Human or Robot? The Uncanny Valley in Consumer Robots

Noah Castelo, Columbia University, USA
Bernd Schmitt, Columbia University, USA
Miklos Sarvary, Columbia University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.