Debiasing Effect of Fluency on Linear Trend Prediction

People from Western cultures tend to predict that a linear trend will continue in the future. Two studies demonstrated that disfluency can attenuate this heuristic presumably due to disturbing the simulation of the trend. This effect held for both increasing and decreasing trends.


Julie Huang, Hyunjin Song, and John Bargh (2011) ,"Debiasing Effect of Fluency on Linear Trend Prediction", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Julie Huang, Yale University, USA
Hyunjin Song, Yale University, USA
John Bargh , Yale University, USA


NA - Advances in Consumer Research Volume 38 | 2011

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