Spurious! Name Similarity Effects (Implicit Egotism) in Marriage, Job and Moving Decisions

People like themselves. They also like things that remind them of themselves. Four published papers claim this is so much so that they marry, move to states, cities and streets, and work in occupations and for companies that have names similar to their own. Using the same and also new data, this paper shows all these findings are spurious.


Uri Simonsohn (2011) ,"Spurious! Name Similarity Effects (Implicit Egotism) in Marriage, Job and Moving Decisions", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Uri Simonsohn, University of Pennsylvania, USA


NA - Advances in Consumer Research Volume 38 | 2011

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