Spurious! Name Similarity Effects (Implicit Egotism) in Marriage, Job and Moving Decisions

People like themselves. They also like things that remind them of themselves. Four published papers claim this is so much so that they marry, move to states, cities and streets, and work in occupations and for companies that have names similar to their own. Using the same and also new data, this paper shows all these findings are spurious.



Citation:

Uri Simonsohn (2011) ,"Spurious! Name Similarity Effects (Implicit Egotism) in Marriage, Job and Moving Decisions", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Uri Simonsohn, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



Share Proceeding

Featured papers

See More

Featured

Does It Pay to Be Virtuous? Examining Whether and Why Firms Benefit From Their CSR Initiatives

Dionne A Nickerson, Georgia Tech, USA
Michael Lowe, Georgia Tech, USA
Adithya Pattabhiramaiah, Georgia Tech, USA

Read More

Featured

R5. Autonomy or Enjoyment? The Contingent Nature of Brand Ritual

Yaxuan Ran, Zhongnan University of Economics and Law
Echo Wen Wan, University of Hong Kong

Read More

Featured

Consuming Commodified Selves – Accelerated Identity Co-Construction Dynamics Through Fashion Performances on Instagram

Jonathan David Schöps, University of Innsbruck, Austria

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.