The Attractiveness of New Zealand As a University Study Destination: a Coo Study of Chinese Students

This study develops a model of COO factors affecting choices of study destination. Using in-depth interviews with Chinese students intending to study overseas, it finds that COO variables influencing their evaluation include: reputation, language, economic, social, legal, and geographic factors.



Citation:

Sussie Celna Morrish and Jia Guo (2011) ,"The Attractiveness of New Zealand As a University Study Destination: a Coo Study of Chinese Students ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Sussie Celna Morrish, University of Canterbury, New Zealand
Jia Guo, Xi'an Xiang Rui Real Estate Co. Ltd., China



Volume

NA - Advances in Consumer Research Volume 38 | 2011



Share Proceeding

Featured papers

See More

Featured

O10. Individual Differences in Consumers' Need For Cognition and Affect: A Neuromarketing Study Using Voxel-Based Morphometry

Jianping Huang, Tsinghua University
Yang Sun, Tsinghua University
Jie Sui, University of Bath, UK
Xiaoang Wan, Tsinghua University

Read More

Featured

How the Unconstructed Identity Relieves Consumers of Identity-Relevant Consumption

Tracy Rank-Christman, University of Wisconsin - Milwaukee, USA
Lauren Poupis, Iona College

Read More

Featured

From Country-of-origin to Country-of-Consumption: The Institutional Journey of Consumer Trust in Food

Caixia Gan, University of Auckland, New Zealand
Denise M Conroy, University of Auckland, New Zealand
Michael SW Lee, University of Auckland, New Zealand

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.