Promoting Products Versus Outcomes to Impact the Decision Making Process: the Power of Recommending One Product
We investigate the impact of different types of communications on purchase decisions. Our contribution is to give insight in how generic and specific product recommendations can be combined best to steer consumers' mental representations of daily decisions and therefore to promote the product choices anticipated by the recommender.
Mirjam van Ginkel and Benedict Dellaert (2011) ,"Promoting Products Versus Outcomes to Impact the Decision Making Process: the Power of Recommending One Product", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Mirjam van Ginkel, Erasmus University Rotterdam, The Netherlands
Benedict Dellaert, Erasmus University Rotterdam, The Netherlands
NA - Advances in Consumer Research Volume 38 | 2011
L4. Attentional Breadth Moderates the Effect of Store Environments on Product Evaluation
Oliver B. Büttner, University of Duisburg-Essen
Benjamin G. Serfas, University of Duisburg-Essen
Daria Euler, University of Duisburg-Essen
Mathias Clemens Streicher, University of Innsbruck, Austria
Do Altruistic Individuals "Share" More Contents on Social Media?
Travis Tae Oh, Columbia University, USA
Keith Wilcox, Columbia University, USA
If No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption
Matthew J Hall, University of Nebraska-Lincoln
Jamie D. Hyodo, University of Nebraska-Lincoln