Effect of Attribute Change on Preference Modification
This paper uses dual-systems of processing to explain why people, who detect an attribute change in their choice set, choose the option with the highest (lowest) absolute change when the change is positive (negative). Three studies provide support for the proposed account and reject other alternative explanations.
Ataollah Tafaghodi Jami and Himanshu Mishra (2011) ,"Effect of Attribute Change on Preference Modification", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Ataollah Tafaghodi Jami, University of Utah, USA
Himanshu Mishra, University of Utah, USA
NA - Advances in Consumer Research Volume 38 | 2011
H12. Does Economic Development Influence Consumer Innovativeness?
Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia
The Influence of Conflicting and Complementary Benefit Goals on the Execution of Accuracy and Effort Process Goals
Felipe Marinelli Affonso, University of Florida, USA
Chris Janiszewski, University of Florida, USA
O4. Will Winning Always Encourage Risk Taking? The Effect of Competition Results and the Closeness of These Results
Beixi Wen, Renmin University of China
En-Chung Chang, Renmin University of China
Chunya Xie, Renmin University of China