Examining the Relationship of Locus of Control, Pro-Environmental Attitude and Pro-Environmental Behavior

This research examines the role of locus of control in the context of pro-environmental behavior. In particular, the current study examines whether locus control moderates the impact of pro-environmental attitude on pro-environmental behavior, or locus control predicts pro-environmental behavior directly, since the extant literature provides rather inconsistent findings regarding the effects of locus of control. Data were collected 1000 randomly selected residences of Istanbul via at-home personal interviews using standard surveys. Structural equation modeling is implemented to investigate the associations between the three constructs. This study finds that locus control does not moderate the impact of pro-environmental attitude on pro-environmental behavior. Nor does it predict to pro-environmental behavior directly. Rather locus of control impacts pro-environmental attitude directly. Hence, the effect of locus of control is mediated by pro-environmental attitude. This paper will provide helpful implications for managers, educators and policy makers.



Citation:

Emine Sarigollu and Rong Huang (2011) ,"Examining the Relationship of Locus of Control, Pro-Environmental Attitude and Pro-Environmental Behavior ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Emine Sarigollu, McGill University, Canada
Rong Huang, Shanghai University of Economics and Finance, China



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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