Conceptualizing Transformative Service Research
Based on the premise that services form, to a significant degree, the social structure in which consumers live, this presentation focuses on describing a conceptualization of Transformative Service Research. This area of research seeks to investigate and inform how service-related social structures contribute to or are detrimental to consumer and societal well-being.
Laurel Anderson and Amy Ostrom (2011) ,"Conceptualizing Transformative Service Research", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Laurel Anderson, Arizona State University, USA
Amy Ostrom, Arizona State University, USA
NA - Advances in Consumer Research Volume 38 | 2011
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Kellen Mrkva, Columbia University, USA
Leaf Van Boven, University of Colorado, USA
Worse is Bad: Asymmetric Inferences on Items and Assortments From Logically Equivalent Comparisons
Yoel Inbar, University of Toronto, Canada
Ellen Evers, University of California Berkeley, USA
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Kevin D Thomas, University of Texas at Austin, USA
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