Not Everyone Loves Buffets: Pricing Preference of Frugal Consumers
Restrained in product acquisition, frugal consumers compared with their non-frugal counterparts show stronger preference for pay-per-use pricing under low demand uncertainty and equal liking for flat rates under high demand uncertainty. Resourceful in product usage, frugal consumers may also show greater increase in their consumption quantity after paying flat rates.
Olivia (Wan-Ting) Lin and Kelly Haws (2011) ,"Not Everyone Loves Buffets: Pricing Preference of Frugal Consumers", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Olivia (Wan-Ting) Lin, Texas A&M University, USA
Kelly Haws, Texas A&M University, USA
NA - Advances in Consumer Research Volume 38 | 2011
Understanding Trust Formation in Peer-to-peer Social Commerce
Lena Cavusoglu, Portland State University
Deniz Atik, University of Texas Rio Grande Valley, USA
The Dark Side of Luxury: The Social Costs of Conspicuous Consumption
Christopher Cannon, Northwestern University, USA
Derek Rucker, Northwestern University, USA
Portals of Transformation In Consumer Experiences
Linda L Price, University of Oregon, USA
Basil Arnould Price, York University, UK