Embiggeners and Ensmalleners: a Scale Measure of Perceived Risk and Benefits in Sharing Resources

We develop the Embiggener/Ensmallener scale to measure individual differences in perceived risk and benefits in sharing resources. A pilot test indicates that embiggeners and ensmalleners differ not just in willingness to share, but also in their response to contextual factors, such as whether sharing occurs through lending vs. co-owning.



Citation:

Sommer Kapitan and Rajesh Bhargave (2011) ,"Embiggeners and Ensmalleners: a Scale Measure of Perceived Risk and Benefits in Sharing Resources", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Sommer Kapitan, University of Texas at San Antonio, USA
Rajesh Bhargave, University of Texas at San Antonio, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



Share Proceeding

Featured papers

See More

Featured

K3. Goal or Knowledge? Exploring the Nature of Culture and its Consequential Effect

Xiaohua Zhao, Tsinghua University
Fang Wan, University of Manitoba, Canada
Antonios Stamatogiannakis, IE Business School, IE University
Haiyang Yang, Johns Hopkins University

Read More

Featured

B10. Wearing V Neck, Getting More Trust: An Evolutionary Psychology Approach to Examine the Effect of Collar Style on Trust

jialiang xu, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
chenbo zhong, University of Toronto, Canada

Read More

Featured

Accounting For Gains From Discounted Credit

Andong Cheng, University of Delaware, USA
Ernest Baskin, Yale University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.