Anchoring Unveiled

This paper assesses the comparative influence of informational inference, deliberative processes and accessibility in numeric anchoring. Using a yoked design, we manipulated the source of the anchor and quantified the magnitude of the anchoring effect. Initial results suggest that in the standard paradigm, inference plays a very substantial role.



Citation:

Jennifer S. Danilowitz, Shane Frederick, and Daniel Mochon (2011) ,"Anchoring Unveiled", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Jennifer S. Danilowitz, Yale University, USA
Shane Frederick, Yale University, USA
Daniel Mochon, Yale University, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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