Haptic Experiences: a Touching Story of Impression Formation and Decision-Making

Touch exerts powerful and dimension-specific influences on our judgments, even though we are often unaware of these influences. We show that incidental tactile experiences with weight (heaviness), texture (roughness) and malleability (hardness) shape our interpersonal impressions and the decisions we make in consumption domains.


Joshua Ackerman, Christopher Nocera, and John Bargh (2011) ,"Haptic Experiences: a Touching Story of Impression Formation and Decision-Making ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Joshua Ackerman, MIT, USA
Christopher Nocera, Harvard University, USA
John Bargh, Yale University, USA


NA - Advances in Consumer Research Volume 38 | 2011

Share Proceeding

Featured papers

See More


Beyond Needs and Wants: How Networked Hyper-rational Economic Actors “Win” the Deal but “Lose” the Shopping Trip

Colin Campbell, University of San Diego, USA
Hope Schau, University of Arizona, USA

Read More


I7. Male Spokespeople: Antecedents and Consequences of Social Comparison

Hsuan-Yi Chou, National Sun Yat-sen University
Xing-Yu (Marcos) Chu, Nanjing University
Chieh-Wen Cheng, National Sun Yat-sen University

Read More


Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging

Marie-Eve Jodoin, HEC Montreal, Canada
Marie-Agnès Parmentier, HEC Montreal, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.