The Effect of Model Size and Self-Awareness on Health Message Compliance.

We examine how healthy lifestyle messages are most effectively communicated, and find that self-awareness interacts with the advertising model’s size (thin vs. heavy) to influence compliance to health-related public service announcements. Findings are mediated by body-esteem.



Citation:

Katherine E. Loveland, Elizabeth G. Miller, and Naomi Mandel (2011) ,"The Effect of Model Size and Self-Awareness on Health Message Compliance.", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Katherine E. Loveland, Arizona State University, USA
Elizabeth G. Miller, Boston College, USA
Naomi Mandel, Arizona State University, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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