The Construction of Ordinary Celebrity
We examine consumer’s participation in the construction of celebrity grounded in “intrinsic ordinariness.” We compare cases of such celebrities managed by economic insurgents versus economic incumbents, and contrasts processes that consumers initiate versus those to which they respond.
John Deighton and Leora Kornfeld (2011) ,"The Construction of Ordinary Celebrity", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
John Deighton, Harvard Business School, USA
Leora Kornfeld, Harvard Business School, USA
NA - Advances in Consumer Research Volume 38 | 2011
Do You Trust the System? Interaction Effect between Perceived Economic Mobility and Socioeconomic Status on Fair Market Ideology and Consumer Responses
Chun-Ming Yang, Ming Chuan University, Taiwan
Chia-Chi Chang, National Chiao Tung University
Green Experiences: Using Green Products Improves the Accompanying Consumption Experience
Ali Tezer, HEC Montreal, Canada
H. Onur Bodur, Concordia University, Canada
Want to Stick to Your Goals? Think about “Dissimilar” Alternatives that You’ve Forgone!
Hye-young Kim, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA