Expanding Time: Altering Consumers’ Experience of Time Through Temporal Perspective

How can we help consumers avoid the feelings of being rushed and hurried that are so prevalent in today’s fast-paced society? In this research, we propose focusing on the present moment (vs. the future) can reduce these negative feelings by slowing down the perceived passage of time.



Citation:

Melanie Rudd and Jennifer Aaker (2011) ,"Expanding Time: Altering Consumers’ Experience of Time Through Temporal Perspective", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Melanie Rudd, Stanford University, USA
Jennifer Aaker, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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