“I Like Goods and I Want Them As Soon As Possible”: the Impact of Materialism on the Time-Money Trade-Off in Consumer Decisions.

In this study materialism is examined as a determinant for the time-money trade-off in consumer decisions. Study 1 showed that materialists were more willing to pay a surcharge for an earlier delivery of a consumer good. Study 2 extended these findings for money and experiental purchases.



Citation:

Christophe Lembregts and Mario Pandelaere (2011) ,"“I Like Goods and I Want Them As Soon As Possible”: the Impact of Materialism on the Time-Money Trade-Off in Consumer Decisions.", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Christophe Lembregts, Ghent University, Belgium
Mario Pandelaere, Ghent University, Belgium



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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