Exercising Self-Control Increases Approach Motivation

Three studies supported the hypothesis that exercising self-control causes an increase in approach motivation. These studies suggest that failures of self-control that follow from prior efforts at self-control (i.e., depletion) may be explained in part by increased approach motivation, rather than or in addition to reduced self-control strength.


Brandon Schmeichel, Cindy Harmon-Jones, and Eddie Harmon-Jones (2011) ,"Exercising Self-Control Increases Approach Motivation", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Brandon Schmeichel, Texas A&M University, USA
Cindy Harmon-Jones, Texas A&M University, USA
Eddie Harmon-Jones, Texas A&M University, USA


NA - Advances in Consumer Research Volume 38 | 2011

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