When Closer Is Better: the Influence of Physical Distance on Consumer Judgment of Product Effectiveness

In four studies, we investigate the effect of spatial distance on consumer judgment of product effectiveness: when a product is placed closer to (vs. farther away from) a focal problem, it will be judged as more effective. We also show boundary conditions of the impact of spatial distance on effectiveness judgment.



Citation:

Xiuping Li, Boyoun (Grace) Chae, and Rui (Juliet) Zhu (2011) ,"When Closer Is Better: the Influence of Physical Distance on Consumer Judgment of Product Effectiveness", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Xiuping Li, National University of Singapore, Singapore
Boyoun (Grace) Chae, University of British Columbia, Canada
Rui (Juliet) Zhu, University of British Columbia, Canada



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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