Embodied Preferences: How the Easiness of Grasping Objects Affects Their Liking

In three experiments, we investigate how product preferences are influenced by physical interactions with products. We demonstrate that people prefer tools that are easy to grasp over tools that are difficult to grasp (i.e. motor fluency effect), but only if they interact flexibly with their environment.



Citation:

Jiska Eelen (2011) ,"Embodied Preferences: How the Easiness of Grasping Objects Affects Their Liking", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Jiska Eelen, K.U. Leuven, Belgium



Volume

NA - Advances in Consumer Research Volume 38 | 2011



Share Proceeding

Featured papers

See More

Featured

Testing Theories of Goal Progress within Online Learning

Tong Lu, University of Pennsylvania, USA
Eric Bradlow, University of Pennsylvania, USA
Wesley Hutchinson, University of Pennsylvania, USA

Read More

Featured

R13. Brand Humanization: Applying Two Dimensions of Humanness to Brand

Mycah L Harrold, Washington State University, USA
Andrew Perkins, Washington State University, USA

Read More

Featured

Compatibility Theory

Ioannis Evangelidis, Bocconi University, Italy
Stijn M. J. van Osselaer, Cornell University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.