Sitting Position and Self-Control

Building on theory involving embodied cognition, we predict and find that individuals in an upright versus a slouched sitting position engage in not only more behavioral control (e.g., eat fewer snacks), but also more cognitive control (i.e., they think in a more controlled manner and consequently manifest less creativity).


Joan Meyers-Levy , Rui (Juliet) Zhu, and Ravi Mehta (2011) ,"Sitting Position and Self-Control", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Joan Meyers-Levy , University of Minnesota, USA
Rui (Juliet) Zhu, University of British Columbia, Canada
Ravi Mehta, University of British Columbia, Canada


NA - Advances in Consumer Research Volume 38 | 2011

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