Is Olfactory Memory Unique?
We contribute to the debate regarding whether or not olfactory memory is unique and distinct from memory associated with the other sensory modalities (e.g., visual, auditory, etc.). We explore this issue in the context of scented consumer products. We find that consumers recall more about scented versus unscented products, but in a competitive context these memories are highly vulnerable to retroactive interference.
Maureen Morrin, May Lwin, and Aradhna Krishna (2011) ,"Is Olfactory Memory Unique?", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Maureen Morrin, Rutgers University, USA
May Lwin, Nanyang Technological University, Singapore
Aradhna Krishna, University of Michigan, USA
NA - Advances in Consumer Research Volume 38 | 2011
Penny for Your Preferences: Leveraging Self-Expression to Increase Prosocial Giving
Jacqueline R. Rifkin, Duke University, USA
Katherine Crain, Duke University, USA
Jonah Berger, University of Pennsylvania, USA
E9. “Power Distance, Social Aspiration, and Fair Trade Products” – the Interaction Effect of Power Distance Belief and Status Motivation on Fair Trade Product Consumption
Sunghee Jun, Seoul National University
Libby Youngjin Chun, Seoul National University
Kiwan Park, Seoul National University, USA
M1. How Rewarding is Your Rewards Program? Experiential vs. Material Rewards
Ayalla Ruvio, Michigan State University, USA
Farnoosh Khodakarami, Michigan State University, USA
Clay Voorhees, Michigan State University, USA