Environmental Cues and Food Consumption

We examine self-control dilemmas in the presence of environmental cues. Across two studies, we find that cues associated with a special event lead non-dieters to relax their self-control, but lead dieters to heighten their efforts at self-control. A third study seeks to examine the mechanisms involved in the process.



Citation:

Beth Vallen, Lauren G. Block, and Chrissy Mitakakis (2011) ,"Environmental Cues and Food Consumption", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Beth Vallen, Loyola College, USA
Lauren G. Block, Baruch College, USA
Chrissy Mitakakis, Baruch College, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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