Socially Conscious Consumption and Civic Engagement: Mobilizing Collective Concern Through Private Interest

This study explores the growing field of socially conscious consumption (such as buying fair trade coffee) and explains how such market-oriented behaviors serve as a bridge to collective, civic engagement by allowing consumers to privilege their private desires while also benefiting the collective good through a form of enlightened self-interest.



Citation:

Lucy Atkinson (2011) ,"Socially Conscious Consumption and Civic Engagement: Mobilizing Collective Concern Through Private Interest", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Lucy Atkinson, University of Texas at Austin, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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