Angels and Demons: the Differential Effects of Less Threatening Food Temptations on Consumption

This research examines whether and under which conditions less threatening food temptations (e.g., heart-healthy chips and low-fat chips) are effective in promoting food intake control. We demonstrate the differential effects of temptations with health references and temptations with low-fat references.


Nina Belei, Kelly Geyskens, Caroline Goukens, and Jos Lemmink (2011) ,"Angels and Demons: the Differential Effects of Less Threatening Food Temptations on Consumption", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Nina Belei, Maastricht University, The Netherlands
Kelly Geyskens, Maastricht University, The Netherlands
Caroline Goukens, Maastricht University, The Netherlands
Jos Lemmink, Maastricht University, The Netherlands


NA - Advances in Consumer Research Volume 38 | 2011

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